For SMX Advanced – September 29 to October 1, 2026, in Berlin, there will be another SMX special episode of our MARKETING MEETS TECHNOLOGY podcast.
Timon talks with Lisa Paasche, founder of Verve Search (one of Europe’s most awarded SEO agencies, acquired by Omnicom in 2017), and now a Business Transformation Advisor working at the intersection of SEO, AI, and leadership.
The conversation focuses on the real shift behind the AI-search hype: Why authority is no longer tied to a website, but to the person behind it. Why LinkedIn is currently becoming an AI-slop problem. Why Digital PR is becoming more important than ever—and why one genuinely great idea is worth more than 100 directory listings.